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Product & Design Trends   min read

Crossville’s Shades 2.0 Tile Collection Receives Inaugural Purpose Award

The winners of the inaugural Purpose Awards from i+s magazine were recently announced, and Crossville’s Shades 2.0 porcelain tile collection was recognized in the products competition.

The new awards competition recognizes manufacturers and architecture and design firms that are "going beyond what’s expected and making an impact in the broader world around them.” The new recognition program celebrates products, projects, designs, and spaces that contribute the most to what i+s declares as “the Triple Bottom Line—People, Planet, Profit.”
January 16, 2022

The judges in the Purpose Awards reviewed entries specifically looking for products and projects that not only do no harm, but best support the health and wellness of humans and the planet. In honoring Crossville’s Shade 2.0 as one of the seven product winners, judges noted our unique manufacturing practices and commitment to sustainability standards.

“We’re honored to be recognized in the inaugural Purpose awards. This recognition is special as it aligns with our core value of continuous improvement and shines a light on our longstanding dedication to responsible manufacturing,” says Lindsey Waldrep, Crossville’s vice president of marketing. “The quality of our Shades 2.0 collection is a result of our ongoing commitment.”

Shades 2.0 is made in the USA using our EcoCycle Tile Process™ and is Green Squared Certified – a sustainable, responsible selection for your next design project. The line is covered by our porcelain tile EPD, HPD, Declare Label, and sustainability report—all of which can contribute to LEED, Well, LBC, and other green building rating systems.

The look features a subtle, linear graphic that gives nod to the biophilic design trend. With a sophisticated mix of 13 modern neutral colors, designers may choose to install the surface visual’s soft striations in the same direction for a clean, continuous look or alternate directions to create a more varied, textural appearance.

Learn more about the Purpose Awards   here.

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