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Product & Design Trends   min read

Crossville Launches Shades 2.0 Porcelain Tile Collection

Crossville announced the launch of our new Shades 2.0 porcelain tile collection. The unique appearance of this line carries the cachet of the original Shades by Crossville even further with 13 elemental hues, patterned accent tile, and a range of size formats.
June 15, 2021

“We created Shades 2.0 to answer the evolution of design,” explains Lindsey Waldrep, Crossville VP of marketing. “With so many colors and sizes complemented by very unique patterned tile, we’re bringing more creative choices for designers to achieve incredible results.”

This is truly an evolution of our popular and beloved Shades line. The overall look of the collection features a subtle, linear graphic that gives nod to the biophilic design trend. This visual is interpreted beautifully in both the unpolished and semi-polished finishes.

“We know our Shades Collection has been one of the most specified tile selections for many designers, and we’ve taken cues from the market’s most needed hues and textures to extend tile design through Shades 2.0,” added Lindsey. “While we’ve updated the item numbers, we’re staying true to the Shades collection designers and specifiers have loved for a long time.”

Shades 2.0 contemporary palette is a sophisticated mix of 13 modern neutrals. The options cover the gamut from cool to warm and light to dark: Frost, Vapor, Ink, Midnight, Mist, Ash, Thunder, Fog, Clay, Haze, Foam, Camel, and Russet. Similar to the original Shades collection, the colors in Shades 2.0 can stand alone to create monochromatic looks or mix-and-mingle for interplayed designs.

Designers may choose to install the surface visual’s soft striations in the same direction for a clean, continuous look or alternate directions to create a more varied, textural appearance. As part of the design evolution, we added a multi-directional graphic in a new patterned accent tile. This option adds visual interest within a configuration or may be installed singularly for maximum impact. The striation coupled with the patterned accent option give designers great solutions for creating custom looks.

Shades 2.0 is offered in an expansive array of sizes, all rectified, providing more design possibilities. The interior field tile sizes include 24”x48”, 24”x24”, 12”x24”, and 6”x24”. Additionally, there is a 12”x12” right triangle for creating a bold aesthetic. The collection also offers smaller sizes in the 2”x2” unpolished solid mosaic and the 1”x3” semi-polished mosaic in the cool and warm hues. Finishing options include a 4”x24” bullnose or 6”x12” cove base.

Shades 2.0 is made in the USA using our EcoCycle Tile Process ™ and is Green Squared Certified – a sustainable, responsible selection for your next design project. The line is covered by our porcelain tile EPD, HPD, Declare Label, and sustainability report—all of which can contribute to LEED, Well, LBC, and other green building rating systems.

For more information on our new Shades 2.0 collection, visit product page here.

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