Motel in Myrtle Beach

Introduction

As with most episodes of the high energy reality show Hotel Impossible, the team leading the redesign of the outdated lobby of a motel in Myrtle Beach, South Carolina, was charged with accomplishing a massive renovation of a space within a very tight timeline. With not a minute to spare, Orlando-area interior designer Anne Rue and the installation team of Specialized Contracting, Inc. turned to Crossville and our gauged porcelain tile panel collections for creative solutions. Our selection of porcelain tile panels is renowned for providing aesthetic appeal and installation efficiencies. That’s just what was required for what turned out to be a truly amazing lobby transformation.

The  Story

“When you’re doing a renovation—particularly for TV, even though you have a week to film, you really only have 3 and a half days to produce the finished project,” says Anne Rue, explaining the challenge of for-TV renovations such as this motel project. “We’d typically be on a project where there’s flooring already existing, and we don’t have time to do the demolish and take all the old tile out. So the Crossville Porcelain Tile Panels by Laminam worked really well for us. It’s such a large and thin product. It covers lots of space and can go over existing tile.”

The porcelain tile panels were installed directly over existing tile that, though recently installed, already had a dated appearance that simply didn’t support the new design vision for the space.

“We did the full lobby, and the porcelain tile panels were great,” Rue shares. “It was nearly seamless with less grout lines. It made the installation so nice and easy for us.”