From establishing best practices and providing education to developing technical standards and providing a collective voice for businesses, professional associations move industries forward. The porcelain tile industry benefits from several dedicated associations that work continuously to support best practices and promote the many benefits of tile. Recently, Why Tile® announced the launch of a joint campaign with the Porcelain Tile Certification Agency and the Ceramic Tile Distributor Association. Coming at a time when people have a heightened awareness of health and safety, this new collaborative campaign is well-positioned to promote porcelain tile’s related benefits.
As a leader and active participant within the tile industry, Crossville is pleased to share these helpful campaign resources, especially for architects and designers who make tile product specifications. These resources can help specifiers select materials with utmost confidence.
Following are some of the resources from the new campaign that address the many benefits of porcelain tile:
Low-Maintenance Benefits of Porcelain Tile: We all know that porcelain is easy to care for, but what exactly makes that the case? This Why Tile blog post explains porcelain’s dirt and allergen, bacteria and microbe, water, stain, fade, and scratch resistance as well as its easy cleaning.
Crossville Tile Offers Advantages for Clean Indoor Environments: Focusing on the indoor environment entails much more than just air quality, as specifiers need to understand how surfaces not only limit toxic emissions but also withstand disinfectants. Designers are strategically thinking through their selection of materials in order to ensure surfaces support cleaner—and, thus, generally safer physical environments.
Five Places You’ll Secretly Find Porcelain Tile: Many people are unaware that porcelain is ideal for a diverse set of applications. This post reveals five uses for porcelain that readers may not have thought of.
Crossville Tile Collections for Healthcare Environments: Tile offers the essential technical performance characteristics required to support the priorities of hospitals, medical facilities, continuing care centers, and any space dedicated to healthcare services.
Easy Cleaning Tips for Porcelain and Ceramic Tile: As with all ceramic tile, porcelain tile is easy to clean. This guide provides tips and tricks for cleaning porcelain tile and grout lines.
Crossville Continues the Discussion: Tile’s Advantages for Clean Environments: We’re taking the discussion further by getting the perspective of our own Noah Chitty. As our technical services director and a leading voice in the tile industry, Noah has lots to share about this important, prevalent topic. View the Crossville Tile Tech Talk interview with Noah.
With the launch of this new campaign from Why Tile®, we’re excited to see the many new resources and information materials being developed supporting the benefits of porcelain tile. Throughout the next few months, we’ll be sharing these tools to help you learn and better convey the many reasons to choose tile.
