We can’t go to the trade shows this year, so we’re pleased bring them to you with the launch of Virtually Crossville. Virtually Crossville is a specially created and curated content portal on our website that offers a range of videos, online publications, and interactive opportunities. While these options don’t compare to the chances to be together that our industry conferences and expos usually provide, we know they will help us stay connected and generate excitement about all that we are bringing to the market.
All of Virtually Crossville’s content is available on-demand so you can participate at your convenience. Here’s the break-out for your reference as you plan your online experience.
VIRTUAL TOURS
At the point that trade shows were canceled for the year, we had already constructed various parts of our booths in our Tennessee workshop. The construction had come after months of planning and designing booth details that would showcase our product stories in interesting ways.
We opted to capture photography and video of all we’d completed in order to share with you through virtual booth tours. These virtual booth tour options are the heart of the Virtually Crossville content. Although we recognize the virtual presentation is just a hint of what you would’ve experienced in New Orleans, Las Vegas, and Chicago, we hope it sparks new inspirations.
With four virtual tour options, you can take a quick look around, go on a self-guided tour with product details, watch a behind-the-scenes tour hosted by Lindsey Waldrep, or enjoy a leisurely-paced video featuring the new product collections.
TRENDS
Our brand new Trends Look Book 2020 is available just in time for the launch of Virtually Crossville. Each year, we collected and curate a review of macro trends that influence not only our development of tile collections but, also, impact the trajectory of the interior design industry at large. To expand your insights for this year’s look book, we’re offering a narrated version of the digital book that gives background and puts each trend in context. We hope you’ll feel educated and inspired by this visually intriguing content.
EDUCATION
Crossville has become known throughout the industry as a leader in education and training. From mini tutorials at our trade show booth to leading show education sessions, Crossville now brings conference quality education opportunities to you on Virtually Crossville. Check out these exclusive sessions to keep learning and come back as we add to the education opportunities.
- Tile Tech Talk – Noah Chitty, Crossville’s director of technical services, reviews TCNA’s latest headlines and provides insights and interpretation of new tile standards in a conversation with Irene Williams, owner-principal of Crossville’s PR & social media management firm Msg2Mkt, LLC.
- Social Media for Sales Teams – Irene Williams of Msg2Mkt offers a practical, tactical session to help businesses approach and structure social media strategies to involve sales teams for maximum effectiveness and results..
- Green is Our Signature Color – Join in this valuable, 10-minute session highlighting Crossville’s sustainability commitment and initiatives. Learn more about designing and specifying with green in mind.
- Macro Design Trends – Lindsey Waldrep, Crossville’s vice president of marketing, presents the insights behind the trends featured in Crossville’s new Design Trends Look Book 2020. These trends help guide product development for new collections, as well as align with currently available tile options.
SHARE
In the section of Virtually Crossville entitled Share, we round out the content with a collection of downloadable materials to help you share in the trends, as well as relax creatively and video conference more stylishly. Additionally, we invite you to participate in our Cursive pattern creation giveaway; you’ll find full details on the Share page. We can’t wait to connect and see how your creativity shines!
Stay tuned from here, as we plan to add even more Virtually Crossville content going forward, in timing with the shows we are all missing this year. We will introduce more vertical-specific education and share more tile design ideas along the way!
