Product & Design Trends min read

Argent by Crossville: Discover the Story Behind the Line’s 20 Hues

With the launch of the Argent porcelain tile collection, Crossville has once again stepped to the front of the line to offer a product with expansive color options. Designers have long known us for our colorful collections, and Argent is today’s fresh, new choice for creating unique custom designs.

July 25, 2013

Crossville’s color expert, Barbara Schirmeister, led development of the 20…yes, 20!…colors of Argent. Barbara tapped into her knowledge of forthcoming market trends to guide the creation of a rainbow of saturated colors, including bright, vibrant hues that are all about getting noticed. According to Barbara, we’re seeing the influence of the youth market in colors today, as well as a resurgence of confidence and more colorful risk taking. Argent plays into these trends by offering a spectrum of selections that invite custom looks, playful patterns and bold style.Now that you know the market savvy, on trend approach to creating the line’s range of colors, here’s a look at each hue with explanation of the inspiration behind each one.

Lemon Drop – Inspired by small town lemonade stands on a sunny afternoon
Orange Crush – Presenting sunny Florida’s citrus industry
Sunset Boulevard – Old Hollywood glamour heats up the screen
Chicago Fire – America’s “second city” rises from the flames like a phoenix
Cowboy Up – Inspired by prairies of Texas, the Old West lives on
On the Rocks – Look to the rocky shores of the Northeast – including Plymouth Rock
Emerald City – Thanks, American writer L. Frank Baum, for taking us to Oz.
Under the Sea – From Key West to California, a sea-to-shining-sea tribute
Water Vapor – This hue takes us to Minnesota – the land of 10,000 lakes
Hollywood and Vine – An iconic intersection stakes its claim
Winter Garden – Revel in the Rockies’ winter-white wonderland
Sacred Sand – Celebrating the rich wonders of Southwest
No Reservation – Take a classic road trip down Route 66 with this classic color
Concrete Jungle – The skyscrapers and sidewalks of New York come to life
Muddy Waters – The roots of rock and roll find their way back to the Delta
Memphis Blues – Memphis gives us deep, soulful music as rich as this color
Grapes of Wrath – Steinbeck’s Pulitzer-prize winning novel becomes a movie starring Henry Fonda
Clean Slate – Inspiration comes from the “American Dream” of our founding fathers
Carnegie Cool – A historic landmark gets its due
Glacier Lake – Heralding the thrills – and chills – of Alaska’s bluish blocks of ice