A Look Back at 2024’s Products, Projects & More
2024 has been an exciting year of positive change and growth for Crossville®! We launched some of our most technologically advanced products yet, and we’ve enjoyed the year of getting to know and working alongside our new AHF family of flooring products.
In the design world, holistic well-being, sustainability, biophilia, and personalization have been the top priorities. The line between residential and commercial design remains blurred, with “resimercial” design principles effectively merging the comforts of home with professional and hospitality environments, creating inviting settings that boost both productivity and satisfaction. Across the industry, there is a strong sense of optimism and a commitment to reinvention, driving designers and businesses to embrace bold, transformative solutions that meet the demands of modern society.
To celebrate the close of an excellent year for our industry, we’d like to share our “best of everything,” including 2024 product launches, top projects, most popular blogs, and awards.
2024 Product Launches
This past year introduced many new porcelain tile collections, including two with our new FeatherSoft™ finish, an elegant new wood look, an exotic marble look, a concrete look, and an updated designer favorite.
FeatherSoft Collections
Can you imagine a tile that’s soft to the touch? Our Beljn™ and Sociale™ porcelain tile collections with this revolutionary new finish are just that! FeathersSoft creates an extraordinarily touchable interior surface. Be sure to order your free samples because you must feel it to believe it.
Beljn
Beljn porcelain tile was our first product launch of the year and introduced the FeatherSoft technology. Inspired by Belgian Bluestone, a unique limestone with an incredible history that dates back approximately 350 million years, this carbon-neutral Beljn collection is highly versatile, with an unpolished finish featuring the FeatherSoft finish and a bush-hammered style exterior finish designed for grand scale and high fashion in outdoor spaces.
Like its inspiration, Beljn features the look of visible ancient fossils, corals, and white calcite veins, yet the collection is decidedly contemporary in color and sizing.
Sociale
Our Sociale porcelain tile collection features six luxurious natural stone looks that exude quiet elegance. The line features the FeatherSoft™ finish for extraordinarily touchable surfaces and an exterior finish for inside-out flexibility, Sociale is visually appealing yet practical.
The Timeless Appeal of Concrete
Built for enduring elegance, Trajectory™ porcelain tile elevates concrete’s timeless appeal, replicating it with superior durability and effortless maintenance.
The meticulous arrangement, density, and direction of lifelike aggregates create a captivating visual spectacle, imbuing residential and commercial spaces indoors and out with enduring elegance — and without the burden of constant maintenance.
The Look of Wood: Elegant, Organic Beauty
Inspired by the timeless allure of live-sawn white oak, Rural Retreat™ porcelain tile brings a warm, earthy sophistication and a calming sense of harmony to any home. The 8″ x 48″ planks are available in an exterior finish for creating backyard sanctuaries, exterior entryways, and poolside retreats.
Exotic & Unique Marbles
Marblique’s revolutionary Visual Touch™ technology, manufactured in partnership with Italy’s Ceramica del Conca, brings life to design with rich, textural realism.
The four stone surfaces that comprise our Marblique™ porcelain tile collection are rendered with unparalleled accuracy—both in looks and feel. The veining is meticulously replicated to perfection, synchronizing seamlessly with the nuanced textures of acid etching, brushing, and bush hammering. This exciting new line is an exotic, luxurious surfacing choice for your residential design projects, yet durable enough to withstand the toughest commercial environments.
New Colors for Argent 2.0™
Ten years after its original launch, Crossville’s Argent™ porcelain tile collection, with its rich look of natural argent stone, remains a colorfully modern workhorse for architects and designers who consider it a commercial flooring staple.
Now, in 2024, we’re excited to introduce an updated Argent 2.0 porcelain tile collection that moves away from the bold hues of its predecessor by embracing a new palette conducive to learning, exploration, and introspection within our homes and beyond.
Argent 2.0, with its softer, digitally remastered visual and quietly luxurious color palette, creates a timeless aesthetic to support rest, balance, and creativity while evoking a Mediterranean ambiance that resonates with both traditional and contemporary sensibilities.
Top Interior Design Projects
So many stunning design projects, both residential and commercial, were completed this year. Here are our top three projects in 2024 incorporating Crossville tile. Click over to the case studies for the full design stories.
American Twine I Cambridge, Massachusetts
American Twine’s history is a fascinating journey that mirrors the evolution of industrial production and its impact on urban life. Read the case study to see how Crossville tiles beautifully fit the aesthetic of the historic brick-and-beam building.
Project Participants
New England Development
Architecture & Design: Phase Zero Design
Photography: Umbrianna Media, LLC.
Marriott Tideline Ocean Resort & Spa | Palm Beach, Florida
Thanks to a tile-over-tile installation with our Porcelain Panels by Laminam®, the demolition time, mess, and cost for the renovation of the Marriott Tideline Hotel in Palm Beach were greatly reduced. The installation was quick and efficient, minimizing property shutdown times and guest disruption. Get the full design scoop here.
Project Participants
Owner: Jeff Greene Properties
Brand: Marriot Autograph
Procurement: AMK Procurement
Interior Designer: Flick Mars Design
General Contractor: Bluewater Builders
Tile Installation: Heritage Tile
Tile over tile installation: Moderno Porcelain Works
Expansion of New England Biolabs® Laboratory Facility | Ipswich, Massachusetts
New England Biolabs® had tasked ARC with bringing a particular wow factor that happens when a space is fully in tune with its environment. Read the full biophilic design story.
Project Participants
Property Owner: New England Biolabs
Architect: ARC/ Architectural Resources Cambridge
Interior Designer: Jill Garzik Guptill IIDA, NCIDQ
Photography: Robert Benson Photography
Most Popular Blogs
Our blogs cover a plethora of topics, from design trends and design projects to company news and tile tech. Here are three of our most popular blogs of 2024.
Embracing Quiet Luxury In Interior Design With Tiles
The concept of ‘quiet luxury’ or ‘low-key luxury’ has been steadily transforming the world of interior design. This trend emphasizes understated elegance, serene spaces, and materials that offer both sophistication and comfort. Visit the blog to learn more about quiet luxury and see the Crossville tile collections that align with the trend.
Tiled and Styled: Exploring the Coverings Top 10 Tile Trends
Coverings 2024’s top tile trends offered a sneak peek of the most exciting product exhibits planned for the show, and we were excited that our new carbon-neutral Beljn porcelin tile was chosen to represent one of the top ten tile trends, “Set in Stone!” This blog looks at some of Coverings’ 2024 top tile trends and the Crossville tile collections that align with them.
Calming Materials & Peaceful Neutrals
From resort spas and high-end fitness centers to spa-like retreats at home, these are the spaces to incorporate calming and soothing materials and colors. Visit the blog to explore the elements that designers are including in their tranquil, healing design schemes.
Best Award
FCNnovation Award for Beljn Porcelain Tile
The FCNnovation Awards are given by Floor Covering News to recognize innovative products and technologies. The awards recognize ideas that are considered to be “a cut above the rest.” Crossville received this award for Beljn.
As we near the end of 2024, we want to thank all Crossville employees, distributors, designers, architects, and builders — and all their customers and clients — for making this great year possible. We’re excited about what lies ahead for Crossville and the industry in 2025 — stay tuned!
